Was there any purpose in NBC broadcasting, during its prime-time Olympics coverage, the actual footage of Georgian Nodar Kumaritashvili dying in a luge accident … and doing so a full day after the event?

Hmm. Let me think…

Was it a grab at ratings?

Was it “just” a sudden lapse in basic human decency?

Was it a plunge by our media further down the slippery slope of snuff entertainment?

Was it all of the above?

It’s impossible to tell what NBC was thinking. However, this is one viewer who is thoroughly outraged and disgusted.

A person’s death is never entertainment.

Personally, I’d like to see NBC issue an apology to me, to all the other viewers and especially to Nodar Kumaritashvili’s family.

I doubt that will happen. But in the meantime, NBC, here’s your Shovel Award. Please, use your shovels to smack yourselves up the sides of your collective heads. Maybe that will help your badly misfiring moral synapses to correct themselves and function properly.

What were you thinking?

Just askin’.